To say Sounders FC has a loyal fanbase might be an understatement. With an average of nearly 45,000 fans at every game, the Sounders not only lead the MLS in attendance, they outdraw all but three Major League Baseball teams. At pre-match, the app lets these fans purchase tickets, add the match to their calendar and browse Sounders’ news and videos. During each match, the apps highlight goals scored, cards issued and other critical match stats, while allowing fans who can’t be at the match to follow game play via live audio and Twitter streams. Post-match, the apps feature match recaps, play highlights and full match stats. And at any time, you can access team roster, schedule, league standings, news, video and more through the menu.
Push notifications provide opportunities for the club to share offers and announcements with its supporters at any time. Additionally, we built in the ability to link the apps to an individual fan’s MatchPass account, enabling customized delivery of coupons, offers and discounts on team merchandise and concessions—or deals from partner businesses. And MatchPass integration is just the first step in a plan to give fans even greater control over their experience, driving greater adoption of this fan loyalty program.